Outdoor media across America

Banner placements
that move traffic

Northline helps brands place bold, route-based messages where attention is already built in: major corridors, commuter lanes, retail hotspots, and the city edges where customers move most. We source premium outdoor inventory, shape campaign coverage, and turn visibility into measurable demand across the markets that matter most.

Bold, route-based placements on the corridors, commuter lanes and retail streets where your customers already are.

Inventory available nationwide Reach major corridors, metro zones and local markets fast.
Scroll down to see the work
Highway 95Metro WestNorth LoopSummit RetailPacific TransitBlue RidgeHighway 95Metro WestNorth LoopSummit RetailPacific TransitBlue RidgeHighway 95Metro WestNorth LoopSummit RetailPacific TransitBlue Ridge

Why brands choose us

Northline brings brands into the right line of sight. We source premium highway, transit, civic and retail placements across the United States and match them to the routes, markets, and moments where customers are already moving. The result is a campaign strategy built on visibility, coverage, and conversion intent rather than guesswork.

Route planning
Audience mapping
Inventory sourcing
Rate negotiation
Creative sizing
Install scheduling
Measurement
Coverage National inventory across major U.S. corridors 48 states
Formats Digital billboards, transit, highway and urban placements 40+ formats
Focus Retail, services, consumer brands and campaigns Multi-market
A driver on a highway at dusk reading a Northline billboard through the windshield
Two ways to buy

Book it yourself, or hand it to us

Pick boards from the map and book them in minutes, or send a brief and let our planners build the plan. Same inventory, same prices, no long-term contract either way.

Self-serve Set up in minutes

Pick your boards

  1. 1

    Select boards on the map

    Filter 1504 placements by market, area, format and budget. Every one shows its price, impressions and the date it is free.

  2. 2

    Schedule the flight

    Pick a start date and length. Digital runs from two weeks and can be paused or edited while live; longer flights get a lower rate.

  3. 3

    Upload your artwork

    Attach it now, send it later, or ask our studio to design it. We confirm the booking and final price within a working day.

Managed A costed plan in 2 days

Let us plan it

For multi-market launches, spectaculars and anything you would rather not piece together yourself. One planner owns it from brief to final report.

  • Route and audience mapping for every market
  • Inventory from every major media owner, plus boards not listed online
  • Negotiated rates, holds and approvals handled for you
  • Artwork sizing, printing and install scheduling
  • Foot-traffic and web-lift measurement on request

“Tell us the market and the goal. We come back with the boards, the dates and a number, or a straight no.”

Placements listed
1504
Markets with city pages
30
States we plan in
48
Digital can go live in
2 days
How it runs

Process

A clear route-to-reach process built to turn visibility into action: map the opportunity, source the right formats, and launch a campaign that expands with the market.

Billboard installation in a high-traffic urban area
Stage 1

Map the market and the route

We identify your key audiences, traffic corridors and buying zones so the placement mix fits the actual movement of your customers, not just the biggest available board.

Stage 2

Source the right inventory

We match your campaign to the best highway, transit, retail or urban placements based on format, visibility, audience flow and cost efficiency.

Stage 3

Launch, optimize, repeat

Once live, we monitor placement performance, frequency, and route exposure to keep the campaign efficient and ready to expand into the next market.

Formats

Every format, one plan

From a single shelter panel to a Times Square spectacular. Prices are national averages per face for four weeks; digital formats can also be bought by the play.

  1. 01 Highway bulletins from $2.5k / 4 wks 1,129 listed
  2. 02 Digital billboards from $1.8k / 4 wks or $0.20+ per play 11 listed
  3. 03 Posters from $650 / 4 wks 51 listed
  4. 04 Wallscapes from $8k / 4 wks 9 listed
  5. 05 Spectaculars from $20k / 4 wks or $4.00+ per play On request
  6. 06 Transit & subway from $900 / 4 wks 56 listed
  7. 07 Bus shelters & street furniture from $500 / 4 wks or $0.05+ per play 128 listed
  8. 08 Airport from $2.5k / 4 wks or $0.30+ per play 60 listed
  9. 09 Place-based screens from $350 / 4 wks or $0.05+ per play 60 listed
What we handle

Media services

We help brands secure premium outdoor placements, shape route-level market coverage, and keep campaign planning practical from first corridor map to final install. Every recommendation is built to fit the audience, the traffic pattern, and the commercial intent behind the message.

Billboards
Transit
Highway
Urban
DOOH
Prominent roadside billboard in a city corridor
  1. High-impact placement strategy

    We identify the right routes, corridors and urban zones for your campaign based on traffic patterns, audience behavior and business goals.

  2. National and regional inventory

    From interstate corridors to downtown districts, we build a placement mix that covers both scale and local conversion opportunities.

  3. Creative and format planning

    We match your message to the best format, size and frequency for the location so your install is visible, legible and memorable.

  4. Reporting and optimization

    We track reach, frequency, route exposure and campaign performance so you know what is working and where to scale next.

Billboard inventoryHighway signageTransit mediaUrban screensRetail panelsDOOHBillboard inventoryHighway signageTransit mediaUrban screensRetail panelsDOOHBillboard inventoryHighway signageTransit mediaUrban screensRetail panelsDOOH
Route planningAudience targetingCampaign optimizationMarket coverageInventory sourcingPerformance reportingRoute planningAudience targetingCampaign optimizationMarket coverageInventory sourcingPerformance reportingRoute planningAudience targetingCampaign optimizationMarket coverageInventory sourcingPerformance reporting
Reporting

Know what every board delivers

Outdoor used to be a leap of faith. Every Northline campaign opens a live report on launch day, so you can see what is running, what it costs and what it is driving, and move budget while it is still live.

  • Impressions and plays, live Updated through the day for digital, weekly for static, per board and per market.
  • Proof of posting Dated photos of every static install, and play logs for every digital spot.
  • Foot traffic and web lift Mobile-location studies and site-visit lift against a holdout area.
  • Exports and scheduled reports CSV and PDF, or a weekly email to whoever needs it.
  • Your whole team Invite colleagues as admins, editors or view-only, including finance.
Spring launch · San Francisco + LA Live
Impressions
3.97M
+8.2% vs plan
Plays
61,240
98.6% delivered
Spend
$18,420
of $24,000
eCPM
$4.64
−0.31 this week

Weekly impressions

W1 W2 W3 W4 W5 W6 W7 W8 562k
Weekly impressions, sample campaign
WeekImpressions
1412,000
2468,000
3455,000
4497,000
5521,000
6509,000
7544,000
8562,000
Top boardsImpr.CPM
I-405 at Wilshire BlvdDigital1.21M$4.12
Station takeover, EmbarcaderoTransit964k$5.80
Shelter panel at Market St & Powell StShelter312k$3.06
Sample report with illustrative figures.
Markets

Where we place

Listed inventory in 30 major markets and planning in 48 states. Each city page breaks down what outdoor costs there and which areas are worth buying.

Billboard display on a busy roadside
Reviews

Client reviews

Brands come to Northline for route-level visibility, clear media strategy, and a partner who can turn premium placement into sustained attention and commercial momentum.

Leah Martin
Leah Martin Founder, Vanta Goods, UK
They rebuilt our acquisition engine instead of just posting more content. In one quarter, our blended cost per purchase dropped and the creative finally started working together.
5.0
Anika Shah
Anika Shah Head of Growth, Morrow Labs, India
The team brought structure to a messy funnel. We got cleaner testing, faster production and creative that actually matched the product story.
5.0
Jonas Dieter
Jonas Dieter Ecommerce Lead, Harbor Commerce, Germany
They fixed our tracking before we spent more on traffic. It was the first time we had a clear view of what was driving profit instead of vanity metrics.
5.0
Carmen Silva
Carmen Silva Owner, Luma Home, Brazil
The creative direction was sharper and the testing cadence was relentless. We moved from scattered posts to a clearer, faster growth system.
5.0
Mila Foster
Mila Foster Marketing Director, Aster Co., Canada
We needed a partner who could own the full loop, not just produce assets. They brought both the strategy and the speed we were missing.
5.0
Diego Ruiz
Diego Ruiz Co-founder, Echo Lane, Mexico
We stopped treating social as a side channel. The work became a real acquisition lever and it shows in both traffic quality and retention.
5.0
240+ accounts managed
96% clients who return
30+ countries served
Questions

Answers

The questions brands ask before committing budget, market coverage, and route-level visibility to a premium outdoor media plan.

Large billboard on a roadside corridor
Billboards
Transit
Highway
Urban

Northline sources premium outdoor inventory across major U.S. corridors, including interstate visibility, commuter routes, urban retail zones, transit-heavy markets, and high-volume regional placements designed to keep your message in front of the right audience at the right moments.

Start with a quick brief. We review your audience, target route, timing, market goals, and budget, then recommend the strongest combination of formats, geographic coverage, and placement strategy for the campaign.

Campaign size depends on the market, the format, the level of visibility required, and whether you are planning a local launch or a multi-market expansion. We work across both tactical placements and route-based national coverage.

Some placements can move quickly, while premium or highly competitive locations may require more lead time for approvals, production, and installation scheduling. We help shape a realistic launch sequence around your objectives.

Yes. We advise on format, size, audience flow, route visibility, and positioning so the message matches the movement pattern of the market and the commercial intent behind the campaign.

We work with retailers, service brands, regional operators, emerging consumer businesses, and established companies that need stronger visibility where their customers are already moving and buying.

Absolutely. We plan corridor-based coverage across multiple regions so brands can balance national reach with local conversion opportunities, route-level targeting, and a smarter distribution of spend.

Yes. We can build a plan that blends static billboards, route banners, digital placements, and other outdoor formats based on your market, brand goals, and performance priorities.

You remain the client, and Northline coordinates the media strategy, inventory recommendations, and campaign plan on your behalf so your message is placed where it matters most and measured against real market performance.

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